For coaches and course creators
Know which ads fill your calls and courses.
You sell programs, courses or coaching through a mix of checkout, booking and email tools. We connect them to Meta, Google and GA4 so each booked call and each sale traces back to the ad or post that brought it.
Diagram of a funnel: ad, landing page, checkout, then course or call. Each step sends a clean event (fbclid, lead, purchase, schedule) so each sale traces back to its ad.
Sound familiar
The trail goes cold somewhere between the ad and the sale
Course and coaching funnels pass through more tools than a typical store, and each handoff is a place where tracking breaks.
Ads Manager shows plenty of leads, but I cannot tell which of them bought the program.
The sale happens on a checkout page on another domain, and the ad click is lost on the way there.
Booked calls show up in my calendar but never in Meta.
My webinar funnel runs through four tools, and each one has a different story about where people came from.
Launch week sales get credited to ads when most of them came from my email list.
I paused ads for a week and could not tell whether sales changed.
When Meta and Google only see opt-ins, they find you more people who opt in. When they see purchases and booked calls with a value, they can look for buyers instead.
What we do for you
One trail from ad to sale
We start by mapping your funnel as it runs today, then connect the pieces that do not talk to each other.
Trace the whole funnel
Opt-in, booking, checkout and upsell, tested end to end. We record what each ad platform and GA4 receives at every step, and where the trail breaks.
Tracking AuditConnect checkout and booking tools
Purchases and booked calls from tools such as Stripe, Kajabi, Teachable, ThriveCart and your booking app sent to Meta and Google with their value, server-side where the tool allows it.
Tracking ImplementationKeep the source across domains
Click IDs and UTMs carried from your landing page to a checkout or course platform on another domain, so the sale is credited to the right campaign.
Tracking ImplementationSeparate email from ads
Consistent tagging on your emails and launch sequences, so sales from your list are not counted as ad wins and ad sales are not hidden in email.
Tracking ImplementationAds judged on sales
Meta and Google campaigns optimized for purchases and qualified calls, with budgets moved by revenue rather than cost per lead.
Paid Media ManagementCreative tested on real results
Ad creative and landing page copy produced in variants and read back against purchases, not clicks.
Creative & Content Production
How it runs
From first look to a funnel you can read
- Free
Tracking check
Send us your sales page or website URL. We look at what loads, how consent behaves and which events fire, and reply with what we see.
- 5–7 business days
Tracking Audit
Read-only. We go through your funnel as a buyer would, compare what each platform recorded, and hand you a ranked fix list with a walkthrough call.
- 2–3 weeks
Implementation
We connect your tools, test with real bookings and purchases, and leave you a short guide to what is tracked and where to look.
- Monthly
Growth, if you want it
Ads managed on the tracking we built, with a health check every month and a report tied to sales.
Price
The same fixed prices as for online stores
The audit has one price. Funnels with fewer tools often need less implementation work, and the fixed quote comes with the audit report.
All prices and what each includes- Tracking Audit5–7 business days
- $1,000 CAD
- Tracking Implementation2–3 weeks
- $2,000–2,500 CADfixed quote after audit
- Growth RetainerOngoing
- $1,500–2,500 CADper month
Questions
Common questions
Which tools do you work with?
Common ones include Stripe, Kajabi, Teachable, ThriveCart, Shopify and WooCommerce for checkout, the main booking apps for calls, and the usual email platforms. If yours is less common, tell us in the free check and we will say whether we can connect it.
Some of my tools barely allow tracking. Can you still connect them?
Each platform allows different things. Some let us send a server-side event, others accept only a pixel ID or a webhook. The audit lists what your setup allows and the most reliable option for each tool, including where the limits are.
Can you track booked calls, not only purchases?
Yes. A booked call can be sent to Meta and Google as its own conversion, with a value if you want the platforms to favour calls that tend to close.
Is this worth it if my ad spend is small?
Start with the free check. The audit makes sense once you spend enough on ads that a wrong signal costs real money each month. If you are not there yet, we will tell you.
Will this break my checkout or booking page?
The audit changes nothing. During implementation we test in preview or on a copy where the tool allows it, and run real test bookings and purchases before anything goes live.
Can you run my ads too?
Yes, on the Growth Retainer, once the tracking is in place.
Find out where your funnel loses the trail.
Send us your sales page or website. We will run a free check on your tags, consent setup and conversion events and reply with what we find.