How we work
A clear process, from first call to checked numbers.
Every engagement follows the same steps, with a fixed timeline and a named deliverable at each one. You always know what happens next and what we need from you.
The process
Seven steps. The last two only if you want us to build the fixes.
- Day 0
Intake
A short call or form
- Day 1
Access
Read access to your tools
- 5–7 business days
Audit
Test orders and platform review
- End of the audit
Walkthrough call
Every finding explained
- With the report
Fix plan
Fixed quote, fee credited
- 2–3 weeks
Implementation
Build, test, publish
Optional - 14 days after launch
Monitoring
Live data checked
Optional
Step by step
What happens, what you get, what we need
Intake
Day 0You tell us about your store, the platforms you run and what looks wrong. We say whether an audit is the right first step.
- You get
- A straight answer on fit, the price and a start date.
- We need
- Your store URL, the ad platforms you use and roughly what you spend.
Access
Day 1You add us to each platform with the lowest access level that lets us see the setup. Nothing is changed.
- You get
- A checklist of exactly who to add where, with links.
- We need
- Read access to GTM, GA4, Google Ads and Meta Events Manager, plus a staff account on Shopify or WooCommerce.
Audit
5–7 business daysWe place test orders, follow each one into every platform, test consent behaviour and compare what each tool counted.
- You get
- A written report with every finding ranked, its evidence and the fix.
- We need
- Someone who can answer quick questions about apps, payment gateways and past changes.
Walkthrough call
End of the auditWe go through the report with you and your team, or your developer, until the next steps are clear.
- You get
- Answers to your questions and a plain-language view of what matters most.
- We need
- An hour with the people who will decide or do the fixes.
Fix plan
With the reportThe findings become a task list with a fixed implementation quote. Your developer can use the plan instead if you prefer.
- You get
- A fixed quote. The audit fee is credited against Implementation if you go ahead.
- We need
- A yes, a no or questions. There is no pressure to go ahead with us.
Implementation
2–3 weeksWe build the fixes on a staging workspace, test with real orders with consent accepted and refused, then publish.
- You get
- A working tracking stack, a QA log and handover documentation.
- We need
- Publish access in GTM and a contact who approves changes before they go live.
Monitoring
14 days after launchFor 14 days after an implementation we watch live data for gaps, duplicates and consent issues, and fix what turns up.
- You get
- A closing check of platform numbers against the store, in writing.
- We need
- Nothing new. Keep our access in place until the check is done.
Communication
One thread, one document, no chasing.
You get an update at each step above. The person on your intake call is the person doing the work and answering your messages.
Email
The default for questions, access requests and anything you may want to find again later.
A shared document
One living document per project holds the plan, findings, decisions and status, so nobody has to dig through threads.
Your channel, if you prefer
Agencies often want updates where their team already works, such as a shared Slack channel. We agree the channel at intake.
Before we start
What we need from you
- Read access to Google Tag Manager, GA4, Google Ads and Meta Events Manager
- A staff or collaborator account on Shopify or WooCommerce
- Permission to place test orders, which we refund
- One person who can approve changes and answer questions
- For implementation: publish access in GTM and any server container account
Find out what your tracking is missing.
Send us your store URL. We will run a free check on your tags, consent setup and conversion events and reply with what we find.