Insights
Tracking, explained for store owners.
How pixels, GA4, consent and server-side tagging actually work, why your numbers disagree, and what to check first. No jargon you have to look up.
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GA4 for Shopify, set up properly
The purchase parameters GA4 needs, how to handle tax, shipping and currency, payment gateway referrals, duplicate events, and how to compare GA4 with Shopify.
Related service: Tracking Audit
Meta Conversions API and deduplication, without the jargon
How to set up the Meta Conversions API next to the pixel, how event_id deduplication stops double counting, and how to check both in Events Manager.
Related service: Tracking Implementation
Server-side tagging, explained for store owners
What Shopify server-side tracking moves to the server, why first-party context helps, what it costs to run, and the problems a server container does not fix.
Related service: Tracking Implementation
Consent Mode v2, PIPEDA and Quebec Law 25, explained for store owners
What Google Consent Mode v2 actually does, basic versus advanced mode, and what a cookie banner for a Canadian store should do under PIPEDA and Law 25.
Related service: Tracking Implementation
Tracking basics for Shopify owners
What a pixel, GA4, Google Tag Manager and Shopify customer events each do, why your numbers never match, and what to check first.
Related service: Tracking Audit
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