Google Search and Shopping
Brand and non-brand search kept apart, Shopping and Performance Max fed by a clean product feed, and search terms reviewed every week.
Google Ads, Meta and retargeting
Paid media that answers to your store's revenue.
We run Google Ads and Meta on top of tracking we have checked ourselves. Budgets move on store revenue and margin, and every month starts with a look at the data feeding the algorithms.
Sample
Sample comparison of two campaigns. Campaign A reports a ROAS of 4.1× because purchases are counted twice, but matched to store orders it is 1.6×. Campaign B reports 2.2× because it misses orders, and matched to the store it is 3.4×. On reported numbers the budget split is 70 percent A and 30 percent B; on store-matched numbers it moves to 35 percent A and 65 percent B.
What you walk away with
- Campaigns that optimize on real, deduplicated purchases
- One monthly report that ties spend to store revenue
- A creative testing plan with results you keep
- Retargeting that respects consent and frequency limits
- A tracking health check every month, included
A good fit if
- You spend on Google or Meta every month and want a steadier return
- Your current reports and your bank account tell different stories
- You had tracking fixed and want the ad accounts run on that foundation
What we do
What we manage
Meta prospecting
Broad and Advantage+ campaigns given enough budget to learn, with the Conversions API sending the purchases they learn from.
Retargeting
Viewers, cart abandoners and past buyers handled as separate audiences, with frequency caps so nobody sees the same ad all week.
Budgets by margin
Where you share product margins, we weight spend toward what earns you money instead of what sells the most units.
Creative testing
A short monthly plan of what to test next. We brief the creative, read the result and keep a log of what worked.
Reporting on revenue
A plain monthly report: spend, store revenue, new customers and what we change next. Platform numbers are shown beside the store, never instead of it.
Why we check first
The person who measures also buys the media.
Reported ROAS can point the wrong way. A campaign that counts purchases twice looks like a winner, and one that loses orders to blockers looks weak. We match platform numbers to store orders before any budget moves.
Sample
Sample comparison of two campaigns. Campaign A reports a ROAS of 4.1× because purchases are counted twice, but matched to store orders it is 1.6×. Campaign B reports 2.2× because it misses orders, and matched to the store it is 3.4×. On reported numbers the budget split is 70 percent A and 30 percent B; on store-matched numbers it moves to 35 percent A and 65 percent B.
Every month
The same four steps, in the same order.
Budget decisions come last. They only make sense once the data underneath has been checked.
Check the plumbing
Before we touch a budget we confirm purchases still reach GA4, Google Ads and Meta once, with the right value.
Read revenue
We compare what each platform claims with what the store recorded, and look at margin by product where you share it.
Move budget
Spend shifts toward the campaigns and products that bring profitable orders, not the ones with the best-looking ROAS.
Test creative
One clear test at a time, with a written hypothesis and a result we keep, so the account gets smarter month by month.
How it runs
From kickoff to handover
- Week 1
Account review
We read both ad accounts, the product feed and the tracking. If the tracking needs work, that comes first.
- Week 2
Plan and restructure
We agree goals and budgets with you, then rebuild campaign structure where it holds the account back.
- Month 1–2
Learn and stabilise
Campaigns get time to learn on clean data. We avoid big swings while the platforms adjust.
- Monthly
Report and review
A written report each month and a quarterly review of what to scale, fix or stop.
Questions
Common questions
Is ad spend included in the retainer?
No. The retainer covers management. Ad spend is billed by Google and Meta directly to your card, so you always own the accounts and the history.
Do we have to start with a tracking audit?
If we have not checked your tracking before, yes. Running ads on numbers we have not verified would undercut the whole approach. The audit fee is separate from the retainer.
Is there a minimum ad budget?
Yes. The Growth Retainer needs a minimum ad spend of $5,000 a month across Google and Meta. Below that, the management fee is too large a share of what you spend for the retainer to make sense. Ad spend is billed by Google and Meta directly and is not part of the retainer.
Who owns the ad accounts?
You do. We work through partner or manager access, and you can remove it at any time.
Find out what your tracking is missing.
Send us your store URL. We will run a free check on your tags, consent setup and conversion events and reply with what we find.