Technical clean-up
Duplicate URLs from filters and variants, broken redirects and slow templates are the usual first fixes on Shopify and WooCommerce.
Collections, products and technical health
Search traffic you do not pay for per click.
We fix what stops search engines from reading your store, then build collection and product pages around what buyers search for. Progress is reported in organic revenue from GA4, not only in rankings.
Diagram of e-commerce SEO as four layers worked from the bottom up. The foundation is technical health, such as canonical tags. On it sit store structure, such as collection pages, then product data, such as Product schema markup, and on top content, such as buying guides.
What you walk away with
- A store search engines can crawl without wasting effort on duplicates
- Collection pages built around real buying searches
- Product rich results eligible in Google
- Organic revenue tracked in GA4 so you can judge the work
- A content plan your team can keep running
A good fit if
- Paid media carries most of your revenue and you want a second channel
- You have a large catalogue with many filter and variant URLs
- Your store was migrated and organic traffic never fully came back
What we do
What the work covers
Collection pages
Collections usually earn more search traffic than single products. We give each one a clear purpose, useful copy and sensible internal links.
Product pages
Titles, descriptions and images written for the way people search, without stuffing keywords into every line.
Structured data
Product, offer and review markup that matches what is on the page, so Google can show price and stock in results.
Content for buyers
Guides and comparisons that answer the questions people ask before they buy, linked to the collections that sell the answer.
Measured in revenue
Organic sessions, orders and revenue from GA4, checked against the store. If tracking is off, we fix that before reporting on it.
Scope
Four layers, worked from the bottom up.
Content only ranks when the technical layer and the store structure underneath it are sound.
Technical
- Crawl errors and redirect chains
- Duplicate product and filter URLs
- Canonical tags on variants
- Core Web Vitals on mobile
Structure
- Collection hierarchy and internal links
- Product titles and descriptions
- Faceted navigation rules
- Breadcrumbs and pagination
Rich results
- Product and offer schema
- Review and rating markup
- Merchant Center feed alignment
- Organization details
Content
- Buying-intent keyword map
- Collection page copy
- Guides that answer pre-purchase questions
- Refreshing pages that slipped
How it runs
From kickoff to handover
- Weeks 1–2
Crawl and review
A full crawl of the store, a look at Search Console and GA4, and a keyword map for your main collections.
- Weeks 2–4
Technical fixes
We fix or brief the technical issues first, because content on a store that cannot be crawled goes nowhere.
- Month 2 onward
Pages and content
Collection and product updates in priority order, then new content where the keyword map shows a gap.
- Monthly
Report
Organic revenue, the pages that moved, and what we will work on next month.
Questions
Common questions
How long before SEO shows results?
Technical fixes can show within weeks. New content and collection work usually takes several months to rank. We will not promise positions or dates, because nobody controls them.
Do you build links?
We do not buy links or run link schemes. We focus on pages worth linking to and on digital PR ideas you can pursue with your own contacts.
Can you work on our theme directly?
Yes. Our store development work covers theme edits, so fixes do not have to wait for another developer.
Why does an SEO service start with tracking?
If GA4 does not record organic orders correctly, you cannot tell whether the work pays. We check that first, the same way we do before running ads.
Find out what your tracking is missing.
Send us your store URL. We will run a free check on your tags, consent setup and conversion events and reply with what we find.