Legal
Cookie policy
What we store in your browser, which tags run only with your permission, and how to change your mind.
What this covers
Cookies and similar browser storage (local storage and session storage) are small pieces of data a site keeps in your browser. This policy lists the ones this site uses. Our privacy policy explains how we handle personal information more broadly.
Analytics and marketing tags are off until you choose otherwise. Nothing is pre-ticked, and “Reject all” is as easy as “Accept all”. Behind the scenes, Google Consent Mode starts as “denied” for every category.
Categories
Necessary (always on)
Keeps the site working and secure, and remembers your cookie choice. This storage stays in your browser, and you can clear it at any time in your browser settings.
Analytics (off unless you allow it)
Visit statistics through Google Analytics, and page-use heatmaps and session replays through Microsoft Clarity, both loaded through Google Tag Manager. They tell us which pages are useful, where visitors come from and where a page is confusing. Clarity masks what you type into forms.
Marketing (off unless you allow it)
Measures our own ads on Google and Meta, so we can tell which campaigns bring enquiries. It may also let Google and Meta show our ads to people who have visited this site.
What we use
Our own storage
| Name | Category | Type and duration | Purpose |
|---|---|---|---|
inn-consent | Necessary | Local storage, until you change it or clear site data | Your analytics and marketing choice and when you made it. |
inn-theme | Necessary | Local storage, until you change it or clear site data | Light or dark mode, only if you pick one. |
inn-utm | Necessary | Session storage, cleared when you close the tab | Campaign parameters from the link you arrived on. Sent to us only with a form you submit. |
Third-party tags (only after consent)
These load only after you allow the matching category. Google Ads and the Meta Pixel are not in use yet. The providers set their own cookies, such as _ga for Google Analytics or _fbp for Meta, under their own policies.
| Tag | Category | Purpose |
|---|---|---|
| Google Tag Manager | Analytics or Marketing | Loads the tags below once you have allowed at least one category. |
| Google Analytics 4 | Analytics | Visit statistics: pages viewed, clicks on buttons, form submissions as events. |
| Microsoft Clarity | Analytics | Heatmaps and session replays of how pages are used, with form input masked. Sets cookies such as _clck and _clsk. |
| Google Ads | Marketing | Measures enquiries that come from our Google ads. |
| Meta Pixel | Marketing | Measures enquiries that come from our ads on Facebook and Instagram. |
Cloudflare Turnstile runs on pages with a form to stop spam. It is a security check, not analytics, so it does not wait for consent.
Change your choice
You can change or withdraw your choice at any time. The button below and the “Cookie settings” link at the bottom of every page reopen the banner with your current settings.
You can also clear this site’s data in your browser settings. The banner then appears again on your next visit.
Questions
Email hello@innovanextdigital.com with any question about cookies or this policy.