Executive Performance Oversight for Scaling Paid Media
If you’re investing $15K+/month in paid media but lack executive-level clarity on allocation, tracking, and ROI — we bring governance, capital discipline, and structured performance oversight to your marketing environment.
$300M+ media overseen · 14+ years enterprise leadership · Multi-market performance governance
When Performance Grows, Complexity Grows Faster
As media investment increases, structural weaknesses become more expensive.
- Agencies optimize channels — not capital allocation.
- Budget decisions are made without structured modeling.
- Tracking is implemented, but not fully trusted.
- Reporting is fragmented across platforms and vendors.
- Leadership sees metrics — but lacks true ROI clarity.
Scaling without structure compounds inefficiency.
What InnovaNext Does
We act as a fractional performance leader — overseeing budget allocation, vendor accountability, tracking integrity, and executive reporting to ensure marketing investment translates into measurable revenue impact.
WHAT THAT MEANS IN PRACTICE
- We review and model how budget is allocated across channels.
- We evaluate agency and vendor performance against real ROI.
- We ensure tracking and reporting systems are reliable and executive-ready.
- We bring structure and accountability to scaling paid acquisition environments.
Not channel management. Performance governance.
How We Work
Structured engagements designed around clarity, oversight, and capital efficiency.
1. Revenue & Performance Audit
One-Time Engagement
For businesses needing clarity before scaling.
- Channel & CAC diagnostics
- Tracking integrity evaluation
- Budget allocation review
- Executive summary with structural roadmap
Outcome: Clear understanding of performance gaps and capital inefficiencies.
2. Fractional Performance Leadership
Monthly Retainer
Ongoing oversight for scaling businesses investing in paid acquisition.
- Vendor & agency governance
- Budget allocation modeling
- Performance accountability frameworks
- Executive-level reporting & clarity
Outcome: Structured oversight without hiring a full-time performance executive.
3. System Design & Implementation
Project-Based
For structural rebuilds or performance environment resets.
- Tracking architecture design (GA4, tagging, attribution)
- Channel structure redesign
- Reporting & dashboard deployment
Outcome: A stable performance infrastructure built for scale.
Enterprise Leadership Experience Across
Experience drawn from prior enterprise and agency leadership roles.
Logos represent prior leadership and agency experience. Not current client endorsements.
Enterprise Experience. Boutique Execution.
Founder-led by Murshidul Hasan — 14+ years leading digital performance and revenue governance across telecom, banking, FMCG, and marketplace ecosystems.
We are not a volume-based ad agency.
We act as your fractional performance leader — overseeing vendors, budget allocation, tracking integrity, and revenue accountability.
Telecom & Digital
Banglalink (VEON), RYZE, Live Commerce Leadership
Global Networks
Alibaba Group (Daraz), WPP Network (EssenceMediacom)
Banking & Finance
City Bank, IDLC Finance, IDLC Asset Management
FMCG & Enterprise Brands
Marico, ACI, Ajinomoto, New Zealand Dairy
14+
Years Enterprise Experience
$300M+
Media Managed
12+
Enterprise Brands
Global
Cross-border Leadership
Designing Revenue Systems That Scale
We design and oversee structured performance systems — from strategy through execution.
Diagnose & Model
- Channel performance diagnostics
- Funnel friction & inefficiency audits
- Attribution repair (GA4, GTM, SDK, server-side)
- Media mix & marginal ROI diagnostics
- Customer acquisition cost modeling
Clarity before capital.
Build & Optimize
- Cross-channel orchestration (Search, Social, Programmatic)
- Structured creative testing frameworks
- Tracking architecture & reporting systems
- Conversion rate optimization
- Data feedback loops
Systems before scale.
Scale & Institutionalize
- Budget allocation & ROI modeling
- Governance & reporting frameworks
- Executive dashboards
- Vendor & agency oversight
- In-house capability design
Growth that sustains itself.
Revenue isn’t traffic. It’s architecture.
Engagement Models
We work with businesses at different levels of growth maturity.
Revenue & Performance Audit
One-time engagement
Funnel & tracking review
Budget allocation assessment
CAC & channel diagnostics
Executive summary with structural recommendations
Best for: Businesses needing clarity before scaling.
Fractional Performance Leadership
(Retainer)
Ongoing performance oversight
Vendor & agency governance
Budget allocation modeling
Executive reporting & accountability
Best for: Scaling businesses without a senior performance leader.
Growth System Design & Implementation
(Project-Based)
- Tracking stack architecture
- Channel restructuring
- Reporting infrastructure deployment
- Conversion system redesign
Best for: Teams transitioning from tactical execution to structured growth.
14+
Years Enterprise Experience
$300M+
Media Investment Oversight
Multi-Market
Revenue Systems
Cross-Border
Leadership Experience
Why Leadership Teams Choose Us
Most agencies optimize channels.
We optimize capital.
Traditional Agencies
Channel-first thinking
Vendor-driven planning
Click & impression metrics
Short campaign cycles
InnovaNext Revenue Architecture
- Independent from media platform incentives
- Focused on capital efficiency, not volume
- Executive-level reporting clarity
- Vendor & agency accountability oversight
As budgets grow, structure matters more than volume.
Who We Partner With
We partner with leadership teams building durable, capital-efficient revenue engines — not short-term campaign spikes.
This Is Not For
Low-cost ad management requests
One-off campaign execution
Businesses without baseline tracking
This Is For
Service businesses investing $15K+/month in paid acquisition
Companies scaling paid acquisition
Marketing teams needing performance governance
Leadership teams seeking ROI clarity
Serious growth requires serious structure.
Built on Enterprise Leadership Experience
InnovaNext is led by Murshidul Hasan — a digital performance leader with 14+ years of experience across telecom, financial services, global marketplaces, and enterprise FMCG environments.
His work has supported:
Multi-million user ecosystems
Large-scale media investment environments
Cross-border growth initiatives
Revenue governance frameworks
Enterprise discipline. Boutique execution. Structured accountability.
Murshidul has led digital performance and revenue architecture initiatives across organizations including telecom operators, global marketplace ecosystems, financial institutions, and multinational FMCG brands.
His leadership experience spans:
- Enterprise media investment strategy
- Live commerce & affiliate revenue scaling
- GA4 / tracking architecture transformation
- Capital allocation & CAC diagnostics
- Executive-level performance governance
14+
Years Enterprise Leadership
$300M+
Media Managed
Multi-Market
Revenue Systems
Enterprise &
Agency Background
What Happens in a Revenue Strategy Call
A structured 45-minute working session — not a sales pitch.
We will:
Review your current revenue structure
Identify structural gaps in tracking & allocation
Highlight immediate inefficiencies
Discuss whether structured engagement makes sense
No obligation. No hard sell.
Just clarity.
If your marketing environment has outgrown tactical execution — it’s time for structured oversight.
Scaling without structure compounds inefficiency.
45 minutes · Confidential · No obligation